I first connected with Rachael Kraft way back in 2013, when she was launching her freelance life as an Internet researcher. Since then, her writing journey has taken her all around the country and into new specialties, including a focus on writing lead magnets.
Throughout it all, she’s been able to tap into the power of an Alter Ego. It gave her confidence at live events, helped her land clients she wanted, and enabled her to adapt her business when she relocated multiple times. Based on her experience, we went deeper into the Alter Ego world, talking about how it can help any writer, in any situation, move themselves up to the next level. Listen for yourself!