For Rebecca Griffin, LinkedIn marketing sounded great when others did it. But, would it really work for her?
Facing a time when she needed to relaunch and reinvigorate her writing business, Rebecca decided to run an intentional experiment with LinkedIn marketing.
She wasn’t starting with a large following, and she didn’t have a history of regularly publishing to social media. And yet, by the end of her 90 day test, she’d landed one new paying client, sent her page views skyrocketing, and attracted a consistent audience eager to subscribe to her posts. The momentum is continuing… our interview is a few more weeks on from the end of the experiment and she’s reactivated a past client and gotten four project referrals, too.
In this discussion, you’ll learn:
- How Rebecca chose her focus for the LinkedIn test (including why she chose LinkedIn over other social media options)
- Why it was so important for her to “prove it” when it came to marketing online, both for herself and for her clients
- What types of posts she made and her frequency of posting
- Why getting it done turned out to be far more important than getting it perfectly right
- The follow up tests and newsletters she’s now launching as a result of data she got from her own personal experiences
Plus more, of course!
You can listen to our full discussion of Rebecca Griffin’s LinkedIn experiment right here:
https://us02web.zoom.us/rec/share/Tueap_ColzCdWB14MuClE6ptBNEyGIw1h0TVHGwgZitU_TORDBvPpwgj3cHkvdKk.X9smrP6DNp51lEpx?startTime=1745850939000
Passcode: 8Yv94^w5