Pam Foster, AWAI’s Learning Chief, joined me for a highly illuminating discussion on seasonality in the fall of 2023. And, while there are a few time-bound references in our conversation, the big points are evergreen and you’ll be able to use them to your advantage no matter when you listen to this conversation.
You see, while I’ve spent more of my writing career on the B2C side, Pam has spent more of her time in the B2B world — and when I mentioned seasonality to her, she came back loaded with examples. So, we put this chat together and touched on on some of the major seasonality factors for writers on both sides of the B2C and B2B divide, as well as diving into what drives seasonality in particular niches.
Some of the key take-aways from this chat include:
- How to get a sense of the seasonality within your preferred writing markets and niches
- Why clients of every size are dealing with seasonality (and why they love your help handling it!)
- How things like lead time and production schedules at your clients can influence your pitching and writing schedules
- Special seasonal factors like the “September Surge”, non-core campaign boosters, and flash sale opportunities that you can make them in your favor to get your foot in the door with a new client (or upsell an existing one)
- Ideas, resources, and tips for making seasonality work for you as a foot-in-the-door and loyalty improving tactic with clients
You’ll also want to be sure to listen to Pam’s Inside AWAI session on choosing your niche, as she shares multiple ways to research associations (like with Wikipedia’s trade association list or the Orbus trade show list), as well as seasonal trends within that presentation. It’s free to listen in, and you can get the full presentation with slides right here.
Listen Now!
Prefer a transcript of our conversation? Get it here: Transcript – Jen Adams + Pam Foster talk Seasonality v2