Take your copywriting business to the next level
with our in-depth Guest Writer Series.
In each series, a professional copywriter tackles a specific aspect of building a thriving business.
To build a strong, healthy freelance writing business — one that gives you the freedom and financial security you want — you need to focus some of your time and energy on the business side of things.
Things like setting your rates… choosing a niche… finding clients… marketing your services… increasing your fees… and more.
Follow our series to find the practical, tactical information that answers your biggest business-building questions and moves you forward with confidence.
The Mere Exposure Effect: Why Repetition Builds Trust (and Loyalty)
Did your thoughtfully-crafted message fall a bit flat? Read on to learn how to apply the mere exposure effect to help you and your clients.
The Anchoring Effect: How Smart Copywriters Frame Value Before Price
Discover how you’ve been shaped by the anchoring effect in your own shopping habits — and how you can leverage it to win and help your own clients.
The Zeigarnik Effect: Why Unfinished Copy Keeps Readers Hooked
This 19th-century psychological observation could unlock new success for you. Could the Zeigarnik Effect give your writing an edge?
Why You Still Matter In the Age of A.I.
Don’t let bots shake your confidence in your craft and creativity. Human writers living in the age of A.I. matter more than ever.
The Boring Stuff, Kinda
Working copywriters know they’ll need to show their best in an interview. Expert Colin Y.J. Chung reveals his interview questions and how to prepare.
What I Look For In A Copywriter
After years of reviewing prospective writers, Colin Y.J.Chung shares not only what he looks for in a writer, but also the exact tests you can try yourself.